Sharing your data with us
Upside down inside Out is a personal publishing site which informs readers and subscribers about Aikido and related material from all over the world. We communicate with the public in a variety of ways, many of which involve you sharing your personal data with us. For example, when you subscribe, visit our website, Facebook page, Instagram and YouTube.
This data helps us to deliver services by allowing us to understand how you interact with and enjoy what we offer. Sharing your data also enables us to provide you with more tailored and relevant information to help you get the most from your experience with us.
How we use your data
To provide services to you
To tailor our website to your needs
To verify your identity
For crime and fraud prevention
To contact you electronically about Upside down inside Out news and events which we think may interest you
For market research purposes (to better understand your needs)
To constantly improve our service interactions with you
Where we have a legal requirement to disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
We will not share your data. We will never sell or rent our customer data to any other company for marketing purposes. In order to make certain services available to you, we may utilise the services of IT, Marketing and Delivery companies. We only permit service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls.
When someone visits www.upsideinside.co.uk we use our web host service, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not allow any attempt to find out the identities of visitors to our website.
We may collect personal information about you when you engage with us for a number of reasons including when you book a course, register on the website, inquire about our workshops and courses, engage with our social media, sign up to receive emails, create an online account, purchase something from us.
This can include information such as your name, postal address, email address, phone number, age, bank details and credit/debit card details.
We may also gather information about you from your use of our website, such as which pages are most visited and which workshops and classes are of most interest. We will use this information to improve our website and to ensure we provide the best services for our users. Wherever possible we use aggregated or anonymous information which does not identify individual visitors to our website. By submitting your details, you enable us (and where applicable any suppliers we use) to provide you with the goods, services, information, activities or online content you select and any other related services we may provide.
If you register on our website then the following will also apply:
The website will collect personal information when you register with us.
The website will collect such information as your name, email address and postcode. Once you register with the website you will not be anonymous to us when you subsequently sign in;
You agree to endeavour to ensure that any registration information you give to us will always be accurate and up to date.
Inappropriate website content
If you post or send any content that we believe to be inappropriate, offensive or in breach of any laws, such as defamatory content, we may use your personal information to inform relevant third parties such as your internet provider or law enforcement agencies.
How we may contact you
If possible, we would like to be able to contact you by email because we feel it is the most efficient and productive way to communicate with you about the wide range of programmes and offers. We will contact you by email if you have given us your email address and we are emailing you to provide the services you have requested.
We may send you service communications via text, for example where you placed an order for goods or services on our website.
By post and telephone – where we have a legitimate interest to contact you
If you have provided us with your postal address or telephone number we may send you direct mail or telephone you about our courses unless you have told us that you would prefer not to receive such information. We will carry out a legitimate interest assessment to ensure that we are satisfied that you would reasonably expect such communications from us and would not consider it to be intrusive. For example, we may want to post you an invitation to an event we think you may be interested in.
How we will store your data
We will either store your data on our own servers or in the Cloud. Accordingly, we may on occasion need to use the services of a supplier outside the European Economic Area (EEA) for this purpose, however, we will ensure that your information is held in compliance with the General Data Protection Regulations. We will take all reasonable steps to ensure that your data is kept secure.
Keeping your personal data
We keep your personal data for as long as required to operate the service we are providing to you or for archival purposes and in accordance with legal requirements and tax and accounting rules. If we have not heard from you or you have not engaged with us for a period of two years and we do not need to keep your personal data for archival, legal or business reasons, we will delete or suppress your personal information. Where your information is no longer required, we will ensure it is disposed of in a secure manner.
If you have told us that you do not want to hear from us at all or by a particular channel, we will hold the minimum amount of your personal data on a suppression list to ensure we comply with your request.
When we’ll share your data with third parties
We may share your data with service providers to provide the products or services you’ve requested from us, for example, we may use a separate company to deliver goods to you. Other instances where we may share your data would be for payment processing, mailing houses, database services or website hosting.
If you have chosen to take part in a competition or an activity we are running jointly with a third-party organisation, you will be asked if your data can be shared with these third parties.
We may also share data with such online engines as Google and Facebook, instagram, Twitter to help us to identify customers who are similar to our audience and serve up adverts to them. However, we will only do so if we are satisfied that your personal data is secure and will not be used for any other purpose. We may disclose your personal information to a third party if we are under a duty to disclose your personal data in order to comply with any legal obligation (for example to government bodies and law enforcement agencies), or in order to enforce or apply our rights (including in relation to our website or other applicable terms and conditions) or to protect Aikido of London, in cases of suspected fraud or defamation.
Do you want us to stop contacting you?
It is your choice as to whether and how you want to receive information about us. You have the right at any time to ask us to amend or stop using your personal information, including for marketing purposes. You may opt out of marketing emails at any time by clicking the ‘unsubscribe’ link in our marketing emails. You can also change any of your marketing preferences at any time (including telling us that you don’t want us to contact you for marketing purposes by telephone 07736813875 or email email@example.com. We will not use your information for marketing purposes if you have indicated that you do not wish to be contacted for such purposes. However, we will retain your details on a suppression list to help to ensure that we do not continue to contact you.
Do you want to change the details we hold for you?
The accuracy of your information is important to us. You can edit your account information, including your address and contact details at any time.
Do you want to request a copy of the information we hold for you?
You have a right to request a copy of the personal information we hold about you and to have any inaccuracies corrected or your data erased. You also have a right to data portability. If you would like to make a request for this data (a Subject Access Request) we require you to prove your identity with two pieces of approved identification for these purposes. Please address requests to Ismail Hasan email firstname.lastname@example.org and we will respond to you within 30 days. Please provide as much information as possible about the nature of your contact with us to help us locate your records. We reserve the right to charge a fee of £20 for this process.
How to make a complaint
If you would like to make a complaint about any aspect of this Policy, please contact Ismail Hasan, email email@example.com
We may update the terms of this Policy at any time, so please do check it from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address you have provided to us or by placing a prominent notice on our website. By continuing to engage with us through our services and our website you will be deemed to have accepted such changes.